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Google Ad Tech

+1

Day 3: The Experts Arrive

Sep 24, 2025

•

6 min read

Day 3: The Experts Arrive

We get a peek at DV360's spend data

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 2: Everyone's Got Opinions on a Spin

Sep 23, 2025

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7 min read

Day 2: Everyone's Got Opinions on a Spin

Plus: The Trade Desk names names about hidden fees

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 1: A Tale of Two Remedies

Sep 22, 2025

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8 min read

Day 1: A Tale of Two Remedies

Plus: Casale's Bid for World Dominance

Ari Paparo
Ari Paparo
WTH, there's ANOTHER iceberg for digital media?

Sep 17, 2025

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11 min read

WTH, there's ANOTHER iceberg for digital media?

How Google could use the RTB Control to burn down RTB

Alan Chapell
Alan Chapell
Google was right all along!

Sep 3, 2025

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11 min read

Google was right all along!

Apparently, the reports of a Google breakup were... premature

Alan Chapell
Alan Chapell
Hey Publishers: Is Pay or Consent Viable?

Aug 20, 2025

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12 min read

Hey Publishers: Is Pay or Consent Viable?

Max Schrems' NOYB provides an emphatic "no." But are they in a position to evaluate publisher economic models?

Alan Chapell
Alan Chapell
Fun with AI: Health Targeting Edition

Aug 6, 2025

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9 min read

Fun with AI: Health Targeting Edition

An argument against viewing AI as the new wild west for audience targeting

Alan Chapell
Alan Chapell
Is AI friend or foe to audience creation?

Jul 23, 2025

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9 min read

Is AI friend or foe to audience creation?

OR is AI simply masking the underlying problems in the ads space?

Alan Chapell
Alan Chapell
2025 mid-year review

Jul 9, 2025

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10 min read

2025 mid-year review

Quick regulatory brain dump before heading off to the beach

Alan Chapell
Alan Chapell
Google to the UK CMA: Drop Dead

Jun 25, 2025

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12 min read

Google to the UK CMA: Drop Dead

Sundar says: Read my lips - no new Sandbox Commitments(?)

Alan Chapell
Alan Chapell
Google & the UK CMA

Jun 18, 2025

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11 min read

Google & the UK CMA

So much - yet so little - going on across the pond

Alan Chapell
Alan Chapell
Meta, Yandex and the quest for UIDs

Jun 11, 2025

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8 min read

Meta, Yandex and the quest for UIDs

Once a first-party, always a first-party?

Alan Chapell
Alan Chapell
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The Monopoly Report

The Monopoly Report

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.

Marketecture® and AdTech God® are registered trademarks of Marketecture Media, Inc. all rights reserved.


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