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Hey Publishers: Is Pay or Consent Viable?

Aug 20, 2025

•

12 min read

Hey Publishers: Is Pay or Consent Viable?

Max Schrems' NOYB provides an emphatic "no." But are they in a position to evaluate publisher economic models?

Alan Chapell
Alan Chapell
Fun with AI: Health Targeting Edition

Aug 6, 2025

•

9 min read

Fun with AI: Health Targeting Edition

An argument against viewing AI as the new wild west for audience targeting

Alan Chapell
Alan Chapell
Is AI friend or foe to audience creation?

Jul 23, 2025

•

9 min read

Is AI friend or foe to audience creation?

OR is AI simply masking the underlying problems in the ads space?

Alan Chapell
Alan Chapell
2025 mid-year review

Jul 9, 2025

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10 min read

2025 mid-year review

Quick regulatory brain dump before heading off to the beach

Alan Chapell
Alan Chapell
Google to the UK CMA: Drop Dead

Jun 25, 2025

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12 min read

Google to the UK CMA: Drop Dead

Sundar says: Read my lips - no new Sandbox Commitments(?)

Alan Chapell
Alan Chapell
Google & the UK CMA

Jun 18, 2025

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11 min read

Google & the UK CMA

So much - yet so little - going on across the pond

Alan Chapell
Alan Chapell
Meta, Yandex and the quest for UIDs

Jun 11, 2025

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8 min read

Meta, Yandex and the quest for UIDs

Once a first-party, always a first-party?

Alan Chapell
Alan Chapell
Google: we are not a monopolist (:

Jun 4, 2025

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11 min read

Google: we are not a monopolist (:

Keeping up with Google's search antitrust trial

Alan Chapell
Alan Chapell
Should the EU pivot on cookie consents?

May 28, 2025

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11 min read

Should the EU pivot on cookie consents?

How stubbornness might undermine competition

Alan Chapell
Alan Chapell
Congress looks to reset the ad tech regulatory map

May 21, 2025

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10 min read

Congress looks to reset the ad tech regulatory map

A ten year ban on state AI rules would change everything

Alan Chapell
Alan Chapell
Google's Billion Dollar Texan Adventure

May 14, 2025

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11 min read

Google's Billion Dollar Texan Adventure

Is this tussle with the TX AG a preview of the Texas-led state antitrust trial?

Alan Chapell
Alan Chapell
Google's Ad tech Antitrust Remedies

May 7, 2025

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12 min read

Google's Ad tech Antitrust Remedies

Some observations about the initial proposals

Alan Chapell
Alan Chapell
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The Monopoly Report

The Monopoly Report

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.


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