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Publishers' Last Stand
Oct 08, 2025

Publishers' Last Stand

Will Cloudflare's scarecrow save publishers from AI?

Alan Chapell
Alan Chapell
Google Remedies Trial Wrap-Up
Oct 06, 2025

Google Remedies Trial Wrap-Up

Plus: What's next

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 9: Can Competition be Brought to the Market?
Oct 02, 2025

Day 9: Can Competition be Brought to the Market?

Plus: A rebuttal of Rajeev's accusations

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 8: Did Google Just Win?
Oct 01, 2025

Day 8: Did Google Just Win?

Plus: "Expert Witness" is an oxymoron

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 7: What to do about AdX?
Sep 30, 2025

Day 7: What to do about AdX?

Plus: Why the buy side likes AdX

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 6: What's Up with the Open Sourced Final Auction?
Sep 29, 2025

Day 6: What's Up with the Open Sourced Final Auction?

The DOJ rests, and Google witnesses start

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 5: Nothing happened but here are some cool charts
Sep 26, 2025

Day 5: Nothing happened but here are some cool charts

Which is also a good title for most consulting engagements

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 4: Lawyers are from Mars, Engineers are from Venus
Sep 25, 2025

Day 4: Lawyers are from Mars, Engineers are from Venus

Plus: Maybe we should just shut down AdX, for real this time

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 3: The Experts Arrive
Sep 24, 2025

Day 3: The Experts Arrive

We get a peek at DV360's spend data

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 2: Everyone's Got Opinions on a Spin
Sep 23, 2025

Day 2: Everyone's Got Opinions on a Spin

Plus: The Trade Desk names names about hidden fees

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 1: A Tale of Two Remedies
Sep 22, 2025

Day 1: A Tale of Two Remedies

Plus: Casale's Bid for World Dominance

Ari Paparo
Ari Paparo
WTH, there's ANOTHER iceberg for digital media?
Sep 17, 2025

WTH, there's ANOTHER iceberg for digital media?

How Google could use the RTB Control to burn down RTB

Alan Chapell
Alan Chapell
FirstBack
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In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.

The Monopoly Report

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.

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