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Day 7: What to do about AdX?

Sep 30, 2025

•

6 min read

Day 7: What to do about AdX?

Plus: Why the buy side likes AdX

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 6: What's Up with the Open Sourced Final Auction?

Sep 29, 2025

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9 min read

Day 6: What's Up with the Open Sourced Final Auction?

The DOJ rests, and Google witnesses start

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 5: Nothing happened but here are some cool charts

Sep 26, 2025

•

6 min read

Day 5: Nothing happened but here are some cool charts

Which is also a good title for most consulting engagements

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 4: Lawyers are from Mars, Engineers are from Venus

Sep 25, 2025

•

7 min read

Day 4: Lawyers are from Mars, Engineers are from Venus

Plus: Maybe we should just shut down AdX, for real this time

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 3: The Experts Arrive

Sep 24, 2025

•

6 min read

Day 3: The Experts Arrive

We get a peek at DV360's spend data

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 2: Everyone's Got Opinions on a Spin

Sep 23, 2025

•

7 min read

Day 2: Everyone's Got Opinions on a Spin

Plus: The Trade Desk names names about hidden fees

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 1: A Tale of Two Remedies

Sep 22, 2025

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8 min read

Day 1: A Tale of Two Remedies

Plus: Casale's Bid for World Dominance

Ari Paparo
Ari Paparo
WTH, there's ANOTHER iceberg for digital media?

Sep 17, 2025

•

11 min read

WTH, there's ANOTHER iceberg for digital media?

How Google could use the RTB Control to burn down RTB

Alan Chapell
Alan Chapell
Google was right all along!

Sep 3, 2025

•

11 min read

Google was right all along!

Apparently, the reports of a Google breakup were... premature

Alan Chapell
Alan Chapell
Hey Publishers: Is Pay or Consent Viable?

Aug 20, 2025

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12 min read

Hey Publishers: Is Pay or Consent Viable?

Max Schrems' NOYB provides an emphatic "no." But are they in a position to evaluate publisher economic models?

Alan Chapell
Alan Chapell
Fun with AI: Health Targeting Edition

Aug 6, 2025

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9 min read

Fun with AI: Health Targeting Edition

An argument against viewing AI as the new wild west for audience targeting

Alan Chapell
Alan Chapell
Is AI friend or foe to audience creation?

Jul 23, 2025

•

9 min read

Is AI friend or foe to audience creation?

OR is AI simply masking the underlying problems in the ads space?

Alan Chapell
Alan Chapell
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The Monopoly Report

The Monopoly Report

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.


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