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Closing Arguments in the Ad Tech Remedies Case

Nov 21, 2025

•

6 min read

Closing Arguments in the Ad Tech Remedies Case

Ari Paparo
Ari Paparo
Europe's Privacy Flip-Flop

Nov 19, 2025

•

9 min read

Europe's Privacy Flip-Flop

Suddenly Europe only cares about privacy a little bit(?)

Alan Chapell
Alan Chapell
CTV Needs to Get Its Act Together

Nov 5, 2025

•

9 min read

CTV Needs to Get Its Act Together

It's the last days of the Wild West for CTV

Alan Chapell
Alan Chapell
The Sandbox's Death Meets Agentic Fever

Oct 22, 2025

•

8 min read

The Sandbox's Death Meets Agentic Fever

The future of ad tech privacy in a post-Sandbox world

Alan Chapell
Alan Chapell
Publishers' Last Stand

Oct 8, 2025

•

10 min read

Publishers' Last Stand

Will Cloudflare's scarecrow save publishers from AI?

Alan Chapell
Alan Chapell
Google Remedies Trial Wrap-Up

Oct 6, 2025

•

6 min read

Google Remedies Trial Wrap-Up

Plus: What's next

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 9: Can Competition be Brought to the Market?

Oct 2, 2025

•

10 min read

Day 9: Can Competition be Brought to the Market?

Plus: A rebuttal of Rajeev's accusations

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 8: Did Google Just Win?

Oct 1, 2025

•

5 min read

Day 8: Did Google Just Win?

Plus: "Expert Witness" is an oxymoron

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 7: What to do about AdX?

Sep 30, 2025

•

6 min read

Day 7: What to do about AdX?

Plus: Why the buy side likes AdX

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 6: What's Up with the Open Sourced Final Auction?

Sep 29, 2025

•

9 min read

Day 6: What's Up with the Open Sourced Final Auction?

The DOJ rests, and Google witnesses start

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 5: Nothing happened but here are some cool charts

Sep 26, 2025

•

6 min read

Day 5: Nothing happened but here are some cool charts

Which is also a good title for most consulting engagements

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 4: Lawyers are from Mars, Engineers are from Venus

Sep 25, 2025

•

7 min read

Day 4: Lawyers are from Mars, Engineers are from Venus

Plus: Maybe we should just shut down AdX, for real this time

Ari Paparo
Ari Paparo
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The Monopoly Report

The Monopoly Report

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.

Marketecture® and AdTech God® are registered trademarks of Marketecture Media, Inc. all rights reserved.


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