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Google Ad Tech

Coverage of the Google ad tech trials

Google Ad Tech

+1

Day 9: Can Competition be Brought to the Market?

Oct 2, 2025

•

10 min read

Day 9: Can Competition be Brought to the Market?

Plus: A rebuttal of Rajeev's accusations

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 8: Did Google Just Win?

Oct 1, 2025

•

5 min read

Day 8: Did Google Just Win?

Plus: "Expert Witness" is an oxymoron

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 7: What to do about AdX?

Sep 30, 2025

•

6 min read

Day 7: What to do about AdX?

Plus: Why the buy side likes AdX

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 6: What's Up with the Open Sourced Final Auction?

Sep 29, 2025

•

9 min read

Day 6: What's Up with the Open Sourced Final Auction?

The DOJ rests, and Google witnesses start

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 5: Nothing happened but here are some cool charts

Sep 26, 2025

•

6 min read

Day 5: Nothing happened but here are some cool charts

Which is also a good title for most consulting engagements

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 4: Lawyers are from Mars, Engineers are from Venus

Sep 25, 2025

•

7 min read

Day 4: Lawyers are from Mars, Engineers are from Venus

Plus: Maybe we should just shut down AdX, for real this time

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 3: The Experts Arrive

Sep 24, 2025

•

6 min read

Day 3: The Experts Arrive

We get a peek at DV360's spend data

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 2: Everyone's Got Opinions on a Spin

Sep 23, 2025

•

7 min read

Day 2: Everyone's Got Opinions on a Spin

Plus: The Trade Desk names names about hidden fees

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 1: A Tale of Two Remedies

Sep 22, 2025

•

8 min read

Day 1: A Tale of Two Remedies

Plus: Casale's Bid for World Dominance

Ari Paparo
Ari Paparo

Google Ad Tech

Day 15: Don't cry because it's over. Smile because it happened.

Sep 27, 2024

•

5 min read

Day 15: Don't cry because it's over. Smile because it happened.

Ari Paparo
Ari Paparo

Google Ad Tech

Day 14: My market is bigger than yours

Sep 26, 2024

•

11 min read

Day 14: My market is bigger than yours

Ari Paparo
Ari Paparo

Google Ad Tech

Day 13: The end is nigh!

Sep 25, 2024

•

10 min read

Day 13: The end is nigh!

Ari Paparo
Ari Paparo

Google Ad Tech

Days 10-12: US v Google recap

Sep 24, 2024

•

7 min read

Days 10-12: US v Google recap

Ari Paparo
Ari Paparo

Google Ad Tech

Day 9: The big finish

Sep 19, 2024

•

10 min read

Day 9: The big finish

Ari Paparo
Ari Paparo

Google Ad Tech

Day 8: Googlers are from Mars, Lawyers are from Venus

Sep 18, 2024

•

8 min read

Day 8: Googlers are from Mars, Lawyers are from Venus

Ari Paparo
Ari Paparo

Google Ad Tech

Day 7: We're building a wall, and AdX is paying for it

Sep 17, 2024

•

11 min read

Day 7: We're building a wall, and AdX is paying for it

Ari Paparo
Ari Paparo

Google Ad Tech

Day 6: Funny running into you in a bathroom in DC

Sep 16, 2024

•

10 min read

Day 6: Funny running into you in a bathroom in DC

Ari Paparo
Ari Paparo

Google Ad Tech

Day 5: The rents are irrationally high

Sep 13, 2024

•

9 min read

Day 5: The rents are irrationally high

Ari Paparo
Ari Paparo

Google Ad Tech

Day 4: The Unified Price is Right!

Sep 12, 2024

•

8 min read

Day 4: The Unified Price is Right!

Ari Paparo
Ari Paparo

Google Ad Tech

Day 3: The problem with header bidding is it exists

Sep 11, 2024

•

10 min read

Day 3: The problem with header bidding is it exists

Ari Paparo
Ari Paparo

Google Ad Tech

Day 2: Stephanie is being emotional and unproductive

Sep 10, 2024

•

11 min read

Day 2: Stephanie is being emotional and unproductive

Ari Paparo
Ari Paparo

Google Ad Tech

US et al v Google: Day 1

Sep 9, 2024

•

10 min read

US et al v Google: Day 1

Ari Paparo
Ari Paparo

Explainers

+1

Scoop: We found the deck DoubleClick used to sell itself to Google

Sep 4, 2024

•

11 min read

Scoop: We found the deck DoubleClick used to sell itself to Google

YMAG 4EVA

Ari Paparo
Ari Paparo

Explainers

+1

The war on header bidding

Aug 28, 2024

•

9 min read

The war on header bidding

Ari Paparo
Ari Paparo

Explainers

+1

A field guide to the Google antitrust trial

Aug 21, 2024

•

8 min read

A field guide to the Google antitrust trial

What's EBDA, exactly?

Ari Paparo
Ari Paparo
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The Monopoly Report

The Monopoly Report

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.


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