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Oliver Buchannon
Alan Chapell

Outside privacy and regulatory counsel to premium adtech/martech companies and primary analyst at the Chapell Report, a monthly research report.

Google Won't Share Because "Privacy"

Aug 12, 2026

•

4 min read

Google Won't Share Because "Privacy"

Search cases highlight the tension between privacy and competition

Alan Chapell
Alan Chapell
Europe Hates Cookie Banners

Jul 29, 2026

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4 min read

Europe Hates Cookie Banners

Here's why quitting EU cookie consents is complicated

Alan Chapell
Alan Chapell
Google’s new use of IPs in Europe

Jul 15, 2026

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4 min read

Google’s new use of IPs in Europe

Google’s “IP-based” measurement and personalization in Europe is a liability play

Alan Chapell
Alan Chapell
The W3C Attribution API

Jul 8, 2026

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14 min read

The W3C Attribution API

Chapell's Q&A with Martin Thomson of Mozilla

Alan Chapell
Alan Chapell
The OpenAI Devil's Triangle

Jul 1, 2026

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4 min read

The OpenAI Devil's Triangle

Triangulating three contradictory data points

Alan Chapell
Alan Chapell
Age Verification Is a Horrible Idea

Jun 17, 2026

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4 min read

Age Verification Is a Horrible Idea

The road to hell is paved with knee-jerk political solutions

Alan Chapell
Alan Chapell
The Many Road(s) to Ad Revenue

Jun 3, 2026

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5 min read

The Many Road(s) to Ad Revenue

Infrastructure is policy. Who is building it in ad tech?

Alan Chapell
Alan Chapell
PETs! What Are They Good For? (Anything?)

May 20, 2026

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3 min read

PETs! What Are They Good For? (Anything?)

PETs should be tied to specific outcomes and allow for third-party validation of key claims.

Alan Chapell
Alan Chapell
Agentic's Biggest Obstacle

May 6, 2026

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5 min read

Agentic's Biggest Obstacle

There are lots of challenges, but the biggest one just might be privacy law

Alan Chapell
Alan Chapell
OpenAI's Advertising Gambit

Apr 15, 2026

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9 min read

OpenAI's Advertising Gambit

Scaling to $2 billion per quarter in four years is hard. Getting to $25 billion?

Alan Chapell
Alan Chapell
Are GPC Signals Anti-Competitive?

Apr 1, 2026

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11 min read

Are GPC Signals Anti-Competitive?

Yes. And they're the future of the ads space. Here's why.

Alan Chapell
Alan Chapell
The Dilemma of the DSAR DMV

Mar 18, 2026

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9 min read

The Dilemma of the DSAR DMV

Honoring user choice shouldn't be so hard

Alan Chapell
Alan Chapell
Agentic's Big Gaping Hole

Mar 4, 2026

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9 min read

Agentic's Big Gaping Hole

Robots won't fix what's wrong in the ads space without help.

Alan Chapell
Alan Chapell
AI Content Marketplaces Won't Work

Feb 18, 2026

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11 min read

AI Content Marketplaces Won't Work

Unless someone figures out what to do about Google

Alan Chapell
Alan Chapell
CCPA vs. Big Tech

Feb 4, 2026

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11 min read

CCPA vs. Big Tech

If Big Tech is the problem, is CalPrivacy the solution?

Alan Chapell
Alan Chapell
Big Tech's Regulatory ROI

Jan 28, 2026

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8 min read

Big Tech's Regulatory ROI

It's the End of the World as We Know It (So Let's Talk Fines)

Alan Chapell
Alan Chapell
Texas vs. the Smart TVs

Jan 14, 2026

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10 min read

Texas vs. the Smart TVs

8 observations about the Texas AG privacy lawsuits

Alan Chapell
Alan Chapell
It's Time To Get Serious About Privacy

Dec 17, 2025

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10 min read

It's Time To Get Serious About Privacy

Just getting by or doing nothing is very 2019

Alan Chapell
Alan Chapell
The Flywheel of Google Remedies

Dec 3, 2025

•

9 min read

The Flywheel of Google Remedies

Round and round - I knew right from the beginning, that you would end up winning.

Alan Chapell
Alan Chapell
Europe's Privacy Flip-Flop

Nov 19, 2025

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9 min read

Europe's Privacy Flip-Flop

Suddenly Europe only cares about privacy a little bit(?)

Alan Chapell
Alan Chapell
CTV Needs to Get Its Act Together

Nov 5, 2025

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9 min read

CTV Needs to Get Its Act Together

It's the last days of the Wild West for CTV

Alan Chapell
Alan Chapell
The Sandbox's Death Meets Agentic Fever

Oct 22, 2025

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8 min read

The Sandbox's Death Meets Agentic Fever

The future of ad tech privacy in a post-Sandbox world

Alan Chapell
Alan Chapell
Publishers' Last Stand

Oct 8, 2025

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10 min read

Publishers' Last Stand

Will Cloudflare's scarecrow save publishers from AI?

Alan Chapell
Alan Chapell
WTH, there's ANOTHER iceberg for digital media?

Sep 17, 2025

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11 min read

WTH, there's ANOTHER iceberg for digital media?

How Google could use the RTB Control to burn down RTB

Alan Chapell
Alan Chapell
Google was right all along!

Sep 3, 2025

•

11 min read

Google was right all along!

Apparently, the reports of a Google breakup were... premature

Alan Chapell
Alan Chapell
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The Monopoly Report

The Monopoly Report

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.


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