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Google Ad Tech

Day 5: The rents are irrationally high

Sep 13, 2024

•

9 min read

Day 5: The rents are irrationally high

Ari Paparo
Ari Paparo

Google Ad Tech

Day 4: The Unified Price is Right!

Sep 12, 2024

•

8 min read

Day 4: The Unified Price is Right!

Ari Paparo
Ari Paparo

Google Ad Tech

Day 3: The problem with header bidding is it exists

Sep 11, 2024

•

10 min read

Day 3: The problem with header bidding is it exists

Ari Paparo
Ari Paparo

Google Ad Tech

Day 2: Stephanie is being emotional and unproductive

Sep 10, 2024

•

11 min read

Day 2: Stephanie is being emotional and unproductive

Ari Paparo
Ari Paparo

Google Ad Tech

US et al v Google: Day 1

Sep 9, 2024

•

10 min read

US et al v Google: Day 1

Ari Paparo
Ari Paparo

Explainers

+1

Scoop: We found the deck DoubleClick used to sell itself to Google

Sep 4, 2024

•

11 min read

Scoop: We found the deck DoubleClick used to sell itself to Google

YMAG 4EVA

Ari Paparo
Ari Paparo

Explainers

+1

The war on header bidding

Aug 28, 2024

•

9 min read

The war on header bidding

Ari Paparo
Ari Paparo

Explainers

+1

A field guide to the Google antitrust trial

Aug 21, 2024

•

8 min read

A field guide to the Google antitrust trial

What's EBDA, exactly?

Ari Paparo
Ari Paparo

Explainers

+1

Auction manipulation: what is fair?

Aug 14, 2024

•

8 min read

Auction manipulation: what is fair?

Ari Paparo
Ari Paparo

Google Search

Hot takes on the other Google antitrust trial

Aug 6, 2024

•

7 min read

Hot takes on the other Google antitrust trial

Ari Paparo
Ari Paparo
How it all started: The DoubleClick acquisition

Aug 2, 2024

•

9 min read

How it all started: The DoubleClick acquisition

Ari Paparo
Ari Paparo
1...678
The Monopoly Report

The Monopoly Report

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.


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