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Day 9: Can Competition be Brought to the Market?
Oct 02, 2025

Day 9: Can Competition be Brought to the Market?

Plus: A rebuttal of Rajeev's accusations

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 8: Did Google Just Win?
Oct 01, 2025

Day 8: Did Google Just Win?

Plus: "Expert Witness" is an oxymoron

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 7: What to do about AdX?
Sep 30, 2025

Day 7: What to do about AdX?

Plus: Why the buy side likes AdX

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 6: What's Up with the Open Sourced Final Auction?
Sep 29, 2025

Day 6: What's Up with the Open Sourced Final Auction?

The DOJ rests, and Google witnesses start

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 4: Lawyers are from Mars, Engineers are from Venus
Sep 25, 2025

Day 4: Lawyers are from Mars, Engineers are from Venus

Plus: Maybe we should just shut down AdX, for real this time

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 3: The Experts Arrive
Sep 24, 2025

Day 3: The Experts Arrive

We get a peek at DV360's spend data

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 2: Everyone's Got Opinions on a Spin
Sep 23, 2025

Day 2: Everyone's Got Opinions on a Spin

Plus: The Trade Desk names names about hidden fees

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 1: A Tale of Two Remedies
Sep 22, 2025

Day 1: A Tale of Two Remedies

Plus: Casale's Bid for World Dominance

Ari Paparo
Ari Paparo
In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.

The Monopoly Report

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.

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