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Google's Billion Dollar Texan Adventure
May 14, 2025

Google's Billion Dollar Texan Adventure

Is this tussle with the TX AG a preview of the Texas-led state antitrust trial?

Alan Chapell
Alan Chapell
Google's Ad tech Antitrust Remedies
May 07, 2025

Google's Ad tech Antitrust Remedies

Some observations about the initial proposals

Alan Chapell
Alan Chapell
Perplexity: Browsers as TrackWare
May 01, 2025

Perplexity: Browsers as TrackWare

Is COMET re-inventing the Internet Browser?

Alan Chapell
Alan Chapell
Remedies to Google's ad tech Monopoly
Apr 23, 2025

Remedies to Google's ad tech Monopoly

Many of the solutions being suggested are unworkable - here's the least bad option

Alan Chapell
Alan Chapell
WPP, InfoSum & the Privacy/Transparency Paradox
Apr 09, 2025

WPP, InfoSum & the Privacy/Transparency Paradox

Why a DCR might work better in the confines of an agency HoldCo

Alan Chapell
Alan Chapell
Google to News Publishers: Drop Dead
Apr 02, 2025

Google to News Publishers: Drop Dead

Google's latest experiment is mostly a negotiation tactic, but it underscores just how powerful Google has become.

Alan Chapell
Alan Chapell
IAB Tech Lab's Trusted Server Kerfuffle
Mar 26, 2025

IAB Tech Lab's Trusted Server Kerfuffle

IAB Tech Lab's latest project (and its critics) touch on so much of what's wrong (and right) with the ads space in 2025.

Alan Chapell
Alan Chapell
So they wanna reform the GDPR?
Mar 19, 2025

So they wanna reform the GDPR?

Not since Martin Luther has Europe come up with such an intriguing yet polarizing set of ideas

Alan Chapell
Alan Chapell
WTF happened to measurement?
Mar 12, 2025

WTF happened to measurement?

New Rule: Every new ad platform going forward should allow for independent audits.

Alan Chapell
Alan Chapell
Big changes afoot at Mozilla
Mar 05, 2025

Big changes afoot at Mozilla

Regulatory changes mean that browser monetization is no longer a walk in the park.

Alan Chapell
Alan Chapell
Apple's Horace & Pete Metaphor
Feb 26, 2025

Apple's Horace & Pete Metaphor

What's the remedy if Apple ATT is found to violate competition laws?

Alan Chapell
Alan Chapell
Glass houses & accountability in the ads space
Feb 19, 2025

Glass houses & accountability in the ads space

Solving problems means having honest discussions about root causes.

Alan Chapell
Alan Chapell
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In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.

The Monopoly Report

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.

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