The Monopoly Report

The Monopoly Report

In-depth coverage of advertising policy, privacy, and antitrust from the team at Marketecture.

Featured Posts

Meta, Yandex and the quest for UIDs

Meta, Yandex and the quest for UIDs

Once a first-party, always a first-party?

Alan Chapell
Alan Chapell
Big changes afoot at Mozilla

Big changes afoot at Mozilla

Regulatory changes mean that browser monetization is no longer a walk in the park.

Alan Chapell
Alan Chapell
Hey Publishers: Is Pay or Consent Viable?

Hey Publishers: Is Pay or Consent Viable?

Max Schrems' NOYB provides an emphatic "no." But are they in a position to evaluate publisher economic models?

Alan Chapell
Alan Chapell
WTH, there's ANOTHER iceberg for digital media?

WTH, there's ANOTHER iceberg for digital media?

How Google could use the RTB Control to burn down RTB

Alan Chapell
Alan Chapell

Latest

Google Ad TechGoogle Ad Tech
+1+1
Day 8: Did Google Just Win?

Day 8: Did Google Just Win?

Plus: "Expert Witness" is an oxymoron

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 7: What to do about AdX?

Day 7: What to do about AdX?

Plus: Why the buy side likes AdX

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 6: What's Up with the Open Sourced Final Auction?

Day 6: What's Up with the Open Sourced Final Auction?

The DOJ rests, and Google witnesses start

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 8: Did Google Just Win?

Day 8: Did Google Just Win?

Plus: "Expert Witness" is an oxymoron

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 7: What to do about AdX?

Day 7: What to do about AdX?

Plus: Why the buy side likes AdX

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 6: What's Up with the Open Sourced Final Auction?

Day 6: What's Up with the Open Sourced Final Auction?

The DOJ rests, and Google witnesses start

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 5: Nothing happened but here are some cool charts

Day 5: Nothing happened but here are some cool charts

Which is also a good title for most consulting engagements

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 4: Lawyers are from Mars, Engineers are from Venus

Day 4: Lawyers are from Mars, Engineers are from Venus

Plus: Maybe we should just shut down AdX, for real this time

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 3: The Experts Arrive

Day 3: The Experts Arrive

We get a peek at DV360's spend data

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 2: Everyone's Got Opinions on a Spin

Day 2: Everyone's Got Opinions on a Spin

Plus: The Trade Desk names names about hidden fees

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
+1+1
Day 1: A Tale of Two Remedies

Day 1: A Tale of Two Remedies

Plus: Casale's Bid for World Dominance

Ari Paparo
Ari Paparo
WTH, there's ANOTHER iceberg for digital media?

WTH, there's ANOTHER iceberg for digital media?

How Google could use the RTB Control to burn down RTB

Alan Chapell
Alan Chapell
Google was right all along!

Google was right all along!

Apparently, the reports of a Google breakup were... premature

Alan Chapell
Alan Chapell
Hey Publishers: Is Pay or Consent Viable?

Hey Publishers: Is Pay or Consent Viable?

Max Schrems' NOYB provides an emphatic "no." But are they in a position to evaluate publisher economic models?

Alan Chapell
Alan Chapell
Fun with AI: Health Targeting Edition

Fun with AI: Health Targeting Edition

An argument against viewing AI as the new wild west for audience targeting

Alan Chapell
Alan Chapell
FirstBack
123456
Next Last