Remedies

Google Ad Tech

Day 9: Can Competition be Brought to the Market?

Oct 2, 2025

•

10 min read

Day 9: Can Competition be Brought to the Market?

Plus: A rebuttal of Rajeev's accusations

Ari Paparo

Google Ad Tech

Oct 1, 2025

•

5 min read

Day 8: Did Google Just Win?

Plus: "Expert Witness" is an oxymoron

Ari Paparo

Google Ad Tech

Sep 30, 2025

•

6 min read

Day 7: What to do about AdX?

Plus: Why the buy side likes AdX

Ari Paparo

Google Ad Tech

Day 6: What's Up with the Open Sourced Final Auction?

Sep 29, 2025

•

9 min read

Day 6: What's Up with the Open Sourced Final Auction?

The DOJ rests, and Google witnesses start

Ari Paparo

Google Ad Tech

Day 4: Lawyers are from Mars, Engineers are from Venus

Sep 25, 2025

•

7 min read

Day 4: Lawyers are from Mars, Engineers are from Venus

Plus: Maybe we should just shut down AdX, for real this time

Ari Paparo

Google Ad Tech

Sep 24, 2025

•

6 min read

Day 3: The Experts Arrive

We get a peek at DV360's spend data

Ari Paparo

Google Ad Tech

Day 2: Everyone's Got Opinions on a Spin

Sep 23, 2025

•

7 min read

Day 2: Everyone's Got Opinions on a Spin

Plus: The Trade Desk names names about hidden fees

Ari Paparo

Google Ad Tech

Sep 22, 2025

•

8 min read

Day 1: A Tale of Two Remedies

Plus: Casale's Bid for World Dominance

Ari Paparo

Remedies

Day 9: Can Competition be Brought to the Market?

Day 8: Did Google Just Win?

Day 7: What to do about AdX?

Day 6: What's Up with the Open Sourced Final Auction?

Day 4: Lawyers are from Mars, Engineers are from Venus

Day 3: The Experts Arrive

Day 2: Everyone's Got Opinions on a Spin

Day 1: A Tale of Two Remedies

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