# The Monopoly Report

> In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.

This file provides information about The Monopoly Report to help large language models understand and reference this publication's content.

## Posts
- [Google’s new use of IPs in Europe ](https://monopoly-report.com/p/google-s-new-use-of-ips-in-europe): Google’s “IP-based” measurement and personalization in Europe is a liability play
- [The W3C Attribution API](https://monopoly-report.com/p/the-w3c-attribution-api): Chapell's Q&A with Martin Thomson of Mozilla
- [The OpenAI Devil's Triangle ](https://monopoly-report.com/p/the-openai-devil-s-triangle): Triangulating three contradictory data points
- [Age Verification Is a Horrible Idea](https://monopoly-report.com/p/age-verification-is-a-horrible-idea): The road to hell is paved with knee-jerk political solutions
- [The Many Road(s) to Ad Revenue](https://monopoly-report.com/p/the-many-road-s-to-ad-revenue): Infrastructure is policy. Who is building it in ad tech?
- [PETs! What Are They Good For? (Anything?)](https://monopoly-report.com/p/pets-what-are-they-good-for-anything): PETs should be tied to specific outcomes and allow for third-party validation of key claims.
- [Agentic's Biggest Obstacle](https://monopoly-report.com/p/agentic-s-biggest-obstacle): There are lots of challenges, but the biggest one just might be privacy law
- [OpenAI's Advertising Gambit](https://monopoly-report.com/p/openai-s-advertising-gambit): Scaling to $2 billion per quarter in four years is hard. Getting to $25 billion?
- [Are GPC Signals Anti-Competitive?](https://monopoly-report.com/p/are-gpc-signals-anti-competitive): Yes. And they're the future of the ads space. Here's why. 
- [The Dilemma of the DSAR DMV ](https://monopoly-report.com/p/the-dilemma-of-the-dsar-dmv): Honoring user choice shouldn't be so hard
- [Agentic's Big Gaping Hole](https://monopoly-report.com/p/agentic-s-big-gaping-hole): Robots won't fix what's wrong in the ads space without help.
- [AI Content Marketplaces Won't Work](https://monopoly-report.com/p/ai-content-marketplaces-won-t-work): Unless someone figures out what to do about Google
- [CCPA vs. Big Tech](https://monopoly-report.com/p/ccpa-vs-big-tech): If Big Tech is the problem, is CalPrivacy the solution?
- [Big Tech's Regulatory ROI](https://monopoly-report.com/p/big-tech-s-regulatory-roi): It's the End of the World as We Know It (So Let's Talk Fines)
- [Texas vs. the Smart TVs](https://monopoly-report.com/p/texas-vs-the-smart-tvs): 8 observations about the Texas AG privacy lawsuits
- [It's Time To Get Serious About Privacy](https://monopoly-report.com/p/it-s-time-to-get-serious-about-privacy): Just getting by or doing nothing is very 2019
- [The Flywheel of Google Remedies](https://monopoly-report.com/p/the-flywheel-of-google-remedies): Round and round -  I knew right from the beginning, that you would end up winning.
- [Closing Arguments in the Ad Tech Remedies Case](https://monopoly-report.com/p/closing-arguments-in-the-ad-tech-remedies-case-092f)
- [Europe's Privacy Flip-Flop](https://monopoly-report.com/p/europe-s-privacy-flip-flop): Suddenly Europe only cares about privacy a little bit(?)
- [CTV Needs to Get Its Act Together](https://monopoly-report.com/p/ctv-needs-to-get-its-act-together): It's the last days of the Wild West for CTV
- [The Sandbox's Death Meets Agentic Fever](https://monopoly-report.com/p/the-sandbox-s-death-meets-agentic-fever): The future of ad tech privacy in a post-Sandbox world
- [Publishers' Last Stand](https://monopoly-report.com/p/publishers-last-stand): Will Cloudflare's scarecrow save publishers from AI?
- [Google Remedies Trial Wrap-Up](https://monopoly-report.com/p/google-remedies-trial-wrap-up): Plus: What's next
- [Day 9: Can Competition be Brought to the Market?](https://monopoly-report.com/p/day-9-can-competition-be-brought-to-the-market): Plus: A rebuttal of Rajeev's accusations
- [Day 8: Did Google Just Win?](https://monopoly-report.com/p/day-7-did-google-just-win): Plus: "Expert Witness" is an oxymoron
- [Day 7: What to do about AdX?](https://monopoly-report.com/p/day-7-what-to-do-about-adx): Plus: Why the buy side likes AdX
- [Day 6: What's Up with the Open Sourced Final Auction?  ](https://monopoly-report.com/p/day-6-what-s-up-with-the-open-sourced-final-auction): The DOJ rests, and Google witnesses start
- [Day 5: Nothing happened but here are some cool charts](https://monopoly-report.com/p/day-5-nothing-happened-but-here-are-some-cool-charts): Which is also a good title for most consulting engagements
- [Day 4: Lawyers are from Mars, Engineers are from Venus](https://monopoly-report.com/p/day-4-lawyers-are-from-mars-engineers-are-from-venus): Plus: Maybe we should just shut down AdX, for real this time
- [Day 3: The Experts Arrive](https://monopoly-report.com/p/day-3-the-experts-arrive): We get a peek at DV360's spend data
- [Day 2: Everyone's Got Opinions on a Spin](https://monopoly-report.com/p/day-2-everyone-s-got-opinions-on-a-spin): Plus: The Trade Desk names names about hidden fees
- [Day 1: A Tale of Two Remedies](https://monopoly-report.com/p/day-1-a-tale-of-two-remedies): Plus: Casale's Bid for World Dominance
- [WTH, there's ANOTHER iceberg for digital media?](https://monopoly-report.com/p/wth-there-s-another-iceberg-for-digital-media): How Google could use the RTB Control to burn down RTB
- [Google was right all along!](https://monopoly-report.com/p/google-was-right-all-along): Apparently, the reports of a Google breakup were... premature
- [Hey Publishers: Is Pay or Consent Viable?](https://monopoly-report.com/p/hey-publishers-is-pay-or-consent-viable): Max Schrems' NOYB provides an emphatic "no." But are they in a position to evaluate publisher economic models?
- [Fun with AI: Health Targeting Edition](https://monopoly-report.com/p/fun-with-ai-health-targeting-edition): An argument against viewing AI as the new wild west for audience targeting