LogoThe Monopoly Report
Podcast
More
More

Marketecture.tv

Marketecture Newsletter

AdTechGod

AdTech Explained

MarketectureMedia (About, Ads)

Newsletters
Subscribe
Oliver Buchannon
Ari Paparo

Ad tech influencer. Founder, Marketecture.tv

Closing Arguments in the Ad Tech Remedies Case

Nov 21, 2025

•

6 min read

Closing Arguments in the Ad Tech Remedies Case

Ari Paparo
Ari Paparo
Google Remedies Trial Wrap-Up

Oct 6, 2025

•

6 min read

Google Remedies Trial Wrap-Up

Plus: What's next

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 9: Can Competition be Brought to the Market?

Oct 2, 2025

•

10 min read

Day 9: Can Competition be Brought to the Market?

Plus: A rebuttal of Rajeev's accusations

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 8: Did Google Just Win?

Oct 1, 2025

•

5 min read

Day 8: Did Google Just Win?

Plus: "Expert Witness" is an oxymoron

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 7: What to do about AdX?

Sep 30, 2025

•

6 min read

Day 7: What to do about AdX?

Plus: Why the buy side likes AdX

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 6: What's Up with the Open Sourced Final Auction?

Sep 29, 2025

•

9 min read

Day 6: What's Up with the Open Sourced Final Auction?

The DOJ rests, and Google witnesses start

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 5: Nothing happened but here are some cool charts

Sep 26, 2025

•

6 min read

Day 5: Nothing happened but here are some cool charts

Which is also a good title for most consulting engagements

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 4: Lawyers are from Mars, Engineers are from Venus

Sep 25, 2025

•

7 min read

Day 4: Lawyers are from Mars, Engineers are from Venus

Plus: Maybe we should just shut down AdX, for real this time

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 3: The Experts Arrive

Sep 24, 2025

•

6 min read

Day 3: The Experts Arrive

We get a peek at DV360's spend data

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 2: Everyone's Got Opinions on a Spin

Sep 23, 2025

•

7 min read

Day 2: Everyone's Got Opinions on a Spin

Plus: The Trade Desk names names about hidden fees

Ari Paparo
Ari Paparo

Google Ad Tech

+1

Day 1: A Tale of Two Remedies

Sep 22, 2025

•

8 min read

Day 1: A Tale of Two Remedies

Plus: Casale's Bid for World Dominance

Ari Paparo
Ari Paparo
DOJ v Google Closing Arguments

Nov 25, 2024

•

9 min read

DOJ v Google Closing Arguments

A tale of two cities

Ari Paparo
Ari Paparo

Google Ad Tech

Day 15: Don't cry because it's over. Smile because it happened.

Sep 27, 2024

•

5 min read

Day 15: Don't cry because it's over. Smile because it happened.

Ari Paparo
Ari Paparo

Google Ad Tech

Day 14: My market is bigger than yours

Sep 26, 2024

•

11 min read

Day 14: My market is bigger than yours

Ari Paparo
Ari Paparo

Google Ad Tech

Day 13: The end is nigh!

Sep 25, 2024

•

10 min read

Day 13: The end is nigh!

Ari Paparo
Ari Paparo

Google Ad Tech

Days 10-12: US v Google recap

Sep 24, 2024

•

7 min read

Days 10-12: US v Google recap

Ari Paparo
Ari Paparo

Google Ad Tech

Day 9: The big finish

Sep 19, 2024

•

10 min read

Day 9: The big finish

Ari Paparo
Ari Paparo

Google Ad Tech

Day 8: Googlers are from Mars, Lawyers are from Venus

Sep 18, 2024

•

8 min read

Day 8: Googlers are from Mars, Lawyers are from Venus

Ari Paparo
Ari Paparo

Google Ad Tech

Day 7: We're building a wall, and AdX is paying for it

Sep 17, 2024

•

11 min read

Day 7: We're building a wall, and AdX is paying for it

Ari Paparo
Ari Paparo

Google Ad Tech

Day 6: Funny running into you in a bathroom in DC

Sep 16, 2024

•

10 min read

Day 6: Funny running into you in a bathroom in DC

Ari Paparo
Ari Paparo

Google Ad Tech

Day 5: The rents are irrationally high

Sep 13, 2024

•

9 min read

Day 5: The rents are irrationally high

Ari Paparo
Ari Paparo

Google Ad Tech

Day 4: The Unified Price is Right!

Sep 12, 2024

•

8 min read

Day 4: The Unified Price is Right!

Ari Paparo
Ari Paparo

Google Ad Tech

Day 3: The problem with header bidding is it exists

Sep 11, 2024

•

10 min read

Day 3: The problem with header bidding is it exists

Ari Paparo
Ari Paparo

Google Ad Tech

Day 2: Stephanie is being emotional and unproductive

Sep 10, 2024

•

11 min read

Day 2: Stephanie is being emotional and unproductive

Ari Paparo
Ari Paparo

Google Ad Tech

US et al v Google: Day 1

Sep 9, 2024

•

10 min read

US et al v Google: Day 1

Ari Paparo
Ari Paparo
Load more
The Monopoly Report

The Monopoly Report

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.


Home

Podcast

More

Marketecture.tv

Marketecture Newsletter

AdTechGod

AdTech Explained

MarketectureMedia (About, Ads)

© 2026 Marketecture Media, Inc..
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv