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Google's Billion Dollar Texan Adventure

May 14, 2025

•

11 min read

Google's Billion Dollar Texan Adventure

Is this tussle with the TX AG a preview of the Texas-led state antitrust trial?

Alan Chapell
Alan Chapell
Google's Ad tech Antitrust Remedies

May 7, 2025

•

12 min read

Google's Ad tech Antitrust Remedies

Some observations about the initial proposals

Alan Chapell
Alan Chapell
Perplexity: Browsers as TrackWare

May 1, 2025

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10 min read

Perplexity: Browsers as TrackWare

Is COMET re-inventing the Internet Browser?

Alan Chapell
Alan Chapell
Remedies to Google's ad tech Monopoly

Apr 23, 2025

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13 min read

Remedies to Google's ad tech Monopoly

Many of the solutions being suggested are unworkable - here's the least bad option

Alan Chapell
Alan Chapell
WPP, InfoSum & the Privacy/Transparency Paradox

Apr 9, 2025

•

11 min read

WPP, InfoSum & the Privacy/Transparency Paradox

Why a DCR might work better in the confines of an agency HoldCo

Alan Chapell
Alan Chapell
Google to News Publishers: Drop Dead

Apr 2, 2025

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11 min read

Google to News Publishers: Drop Dead

Google's latest experiment is mostly a negotiation tactic, but it underscores just how powerful Google has become.

Alan Chapell
Alan Chapell
IAB Tech Lab's Trusted Server Kerfuffle

Mar 26, 2025

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13 min read

IAB Tech Lab's Trusted Server Kerfuffle

IAB Tech Lab's latest project (and its critics) touch on so much of what's wrong (and right) with the ads space in 2025.

Alan Chapell
Alan Chapell
So they wanna reform the GDPR?

Mar 19, 2025

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11 min read

So they wanna reform the GDPR?

Not since Martin Luther has Europe come up with such an intriguing yet polarizing set of ideas

Alan Chapell
Alan Chapell
WTF happened to measurement?

Mar 12, 2025

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11 min read

WTF happened to measurement?

New Rule: Every new ad platform going forward should allow for independent audits.

Alan Chapell
Alan Chapell
Big changes afoot at Mozilla

Mar 5, 2025

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13 min read

Big changes afoot at Mozilla

Regulatory changes mean that browser monetization is no longer a walk in the park.

Alan Chapell
Alan Chapell
Apple's Horace & Pete Metaphor

Feb 26, 2025

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11 min read

Apple's Horace & Pete Metaphor

What's the remedy if Apple ATT is found to violate competition laws?

Alan Chapell
Alan Chapell
Glass houses & accountability in the ads space

Feb 19, 2025

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9 min read

Glass houses & accountability in the ads space

Solving problems means having honest discussions about root causes.

Alan Chapell
Alan Chapell
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The Monopoly Report

The Monopoly Report

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.

Marketecture® and AdTech God® are registered trademarks of Marketecture Media, Inc. all rights reserved.


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