Google's latest experiment is mostly a negotiation tactic, but it underscores just how powerful Google has become.
IAB Tech Lab's latest project (and its critics) touch on so much of what's wrong (and right) with the ads space in 2025.
Not since Martin Luther has Europe come up with such an intriguing yet polarizing set of ideas
New Rule: Every new ad platform going forward should allow for independent audits.
Regulatory changes mean that browser monetization is no longer a walk in the park.
What's the remedy if Apple ATT is found to violate competition laws?
Solving problems means having honest discussions about root causes.
Expanding definitions of personal data ruin de-identification
Moving the discussion to choice prompts does not change the underlying competition concerns
The latest cookie guidance from the United Kingdom
How the nouveau rule of law may impact the world of ads
From a series of tubes to a series of false choices
